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About Us

Destination Osoyoos Development Society is an integrated tourism agency. Destination Osoyoos is a non-profit grassroots organization, governed by a local volunteer Board of Directors, which works closely and collaboratively with the Town of Osoyoos, the Regional District Okanagan-Similkameen, Tourism BC, tourism stakeholders, and organizations to support the economic, physical, social and cultural well-being of Osoyoos.

Vision

Destination Osoyoos is an integrated regional tourism services agency that has a vision to enhance the quality of life in the Osoyoos area through development and promotion of a sustainable, thriving, successful community.

Mission

To develop a sustainable year-round tourism industry and all-season resort community based on a strong partnership approach to the delivery of welcoming and unique, authentic, quality visitor experiences for existing and emerging markets.

Guiding Principles

Partnering with the Town of Osoyoos, Regional District of Similkameen Area A, Osoyoos Indian Band and Tourism BC to encourage tourism by:

The community will pursue sustainable tourism that provides for meaningful destination experiences while respecting the area's natural and cultural heritage - these experiences will be characterized by authenticity and quality;
The development of tourism will improve the quality of life enjoyed by local residents and will enhance both the economic health and the aesthetics of the community;
Tourism sector planning, development, management and marketing will be based on a collaborative partnership approach at both the community and regional level, and will seek to be consumer focused and responsive to visitor expectations;
The development of tourism will focus on increasing visitor spend and overall yield rather than simply numbers to ensure sustainability, while at the same time maintaining a response to the needs of the traditional family visitor associated with peak summer months;
The tourism marketing and management function of Destination Osoyoos will be driven by a business perspective that treats tourism as a major integrated sector of the overall economy with clear objectives for growth that include generating social and economic benefits, heritage and cultural promotion and protection, and environmental management; and,
The Town of Osoyoos, its business community and citizens will recognize the significance of tourism to the economy and will foster a positive environment for its development.