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Outlook Business/Tourism newsletter: Issue 9. This issue 11-01-05. Business
Presenter ~ Diane Zorn.
Diane holds a certificate of Human Resources Management from Grant McEwan College and has extensive business and public speaking experience. For a full bio click here.
Address: 1758 West 8th Ave Vancouver, BC V6J 1V6
email: inquiry@retailbc.org What are the benefits of Membership? Retail BC supports over 3000 BC owned and managed retail businesses. Our retail community is made up of progressive retailers who take part in events, workshops, networking opportunities, lobbying activities and who look to the association for information and support. Retail BC aids in the effort to strive for retail greatness while saving you time and finding solutions to common problems. Our cost saver programs will help you stay competitive. Click here for more info about membership. 'Talkabout' Retail in your Community Do you have questions about marketing, PR, display, store design, lighting, leasing, trends, technology, service or advertising? You're not alone! Retail BC's 'Talkabout' sessions are coming to your community with information and experts to address topics such as these. For information on the upcoming sessions, please click here for ...more Important Greyhound INFO In September this year, Greyhound Canada held a public meeting to discuss the proposed changes in bus schedules in the South Okanagan. Greyhound made an application to the Transportation Board to reduce the number of buses running in the South Okanagan. If these changes take effect residents of Osoyoos will no longer be able to connect with the Island in the same day and thus will have to overnight in Vancouver. Travelers will also have to leave for the Kootenays at 10:45 am and have a four hour wait in Rock Creek for a connecting bus to the Kootenays and East. Greyhound has to have the approval of the Transportation Board to make these changes. It has been a month since the meeting and the Transportation Board has yet to make its ruling on this case. Once a ruling has been made, Greyhound Canada must give notice to the public before any changes can occur. In upcoming editions of the Outlook, we will keep you informed of any changes in this matter.The Osoyoos Greyhound office hours are as follows: Monday to Friday the office is open from 8:30 am to 4:30 pm. The office is closed on Sundays and Statutory holidays. | Destination Osoyoos Visitor Info Centre Tourism ![]() Co-Operative Marketing for Tourism Operators In October, Destination Osoyoos partnered with 5 other accommodators and took advantage of a great co-operative marketing opportunity in the Edmonton Senior pull-out Travel section, targeted at the snowbird market. The piece included a 1/2 page ad + 500 word editorial piece on Osoyoos, this is a very effective and proven form of promotion combining editorial with compelling advertising. The total value of this piece was $3,500, the investment by each tourism operator was only $200 - this is an excellent Return on Investment (ROI). Click here to see what was done!
The objective of a co-operative marketing program is to create a stronger voice and more noticeable presence to attract people to our community. Over the next while Destination Osoyoos will be setting up more of these partnership opportunities. If you are interested in learning more about them please contact Sonya Konig - skonig@osoyoos.ca. We are currently looking into a co-op advertisement in the Thompson Okanagan Tourism Associations (TOTA) GOLF Guide which had a distribution of 125,000 copies throughout BC and Alberta (included in WestWorld Alberta). From our recent survey that was conducted targeting local accommodators, it was evident that golfing is a huge drawing card for our area - rated in the top 3 activities that guests do while they are in Osoyoos! Visitor Info estimated visitors during October to Visitor Information Centre: 2,600, resulting in a 10.1% increase over 2004. to www.destinationosoyoos.com: 2,313 (7,199 hits) e-mail: tourism@osoyoos.ca Hours of Operation: We are open Monday to Friday from 8:30am to 4:30pm and Saturday from 10am to 4pm. Closed Sunday and Statutory Holidays. | |||||||||
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