Last Updated: June 8, 2026
This Personal Information Protection Policy sets out how Destination Osoyoos ("DO", "we", "us", or "our") collects, uses, and discloses personal information about any identifiable person, including individuals who use the destinationosoyoos.com website (the "Website"), sign up for our newsletter, enter contests, or otherwise access and use other online products or services offered by Destination Osoyoos. This policy does not address how Destination Osoyoos collects, uses, and discloses the personal information of its employees and volunteers.
This policy is intended to ensure compliance with the requirements of the BC Personal Information Protection Act (the "Act") and the Personal Information Protection and Electronic Documents Act (PIPEDA).
Please review this privacy policy carefully. By submitting your personal information to us, by using our Website, or by otherwise engaging in our events, activities, and services, you consent to our collecting, using, and disclosing your personal information as set out in this privacy policy.
Definitions
For the purposes of this Personal Information Protection Policy:
"Contact information" means information to enable an individual at a place of business to be contacted and includes the name, position name or title, business telephone number, business address, and business email of the individual.
"Cookies" means small pieces of data that web pages place in devices (e.g., computers or mobile phones) to assist in returning to that page.
"Personal information" means any information about an identifiable individual, whether it was collected before or after this Policy was first published, including but not limited to the individual's name, address, age, gender, identification numbers, income, employment, assets, liabilities, credit card numbers, credit ratings, financial plans, and other finance-related information. "Personal information" may also include a physical description, habits, personality, character, marital history, immigration status, travel or movement details, lifestyle, leisure activities, professional or trade union memberships, and licences and permits held. Personal information does not include contact information, or information that has been anonymized or aggregated such that it can no longer be used to identify an individual.
Information We Collect
Destination Osoyoos limits the amount and type of personal information collected to that which is necessary for the purposes identified by Destination Osoyoos. The information we collect about you depends on how you use our Website, engage in other Destination Osoyoos activities, or otherwise interact with us.
How we collect Personal Information
We collect personal information from you in the following ways:
Through your use of our Website, including information submitted by you within a Website form or obtained from us through cookies or similar technologies.
Through your engagement in Destination Osoyoos activities, whether information is directly provided by you to Destination Osoyoos or through one of our partners, or automatically collected by us as you engage in the activities.
From other third-party sources, such as our partners and service providers.
Types of Personal Information we collect
Contact Information: We collect your contact information to facilitate the use of our Website and to otherwise manage our relationship with you. This includes information such as your name, email address, and other contact information. If you choose to join our email or newsletter list, we collect your contact information to send you relevant communications.
Preferences and Personalization: While you browse the Website, we or a third-party provider on our behalf may collect information about your travel and activity preferences, such as when you would like to travel, what activities you would like to attend, and any other interests you may share with us. In addition, we may collect the information you share with our AI chatbot.
Usage and Technical Information: Our web server automatically collects a limited amount of standard information essential to the operation, security, and evaluation of the Destination Osoyoos website. This includes the Internet domain and Internet Protocol (IP) address from computers that access our website, the type of browser and operating system used to access our site, the date and time our site is accessed, pages visited, the address of any websites linked to, and content downloaded from our website.
How We Use Your Information
The personal information provided to us is used for the purpose for which it was collected or for a use consistent with that purpose. The general purposes for which Destination Osoyoos may collect, use, or disclose information include the following:
- To send information about Osoyoos and the South Okanagan region that we believe will be of interest;
- To contact you about upcoming travel opportunities, events, and activities;
- To respond to inquiries and provide requested materials;
- To obtain feedback on your travel experiences;
- To assist with the use of our website;
- To operate and fulfill contests; and
- To customize the website and marketing communications for users.
In most cases, we try to obtain explicit consent before these activities will occur. At any time, you may request that we stop communicating with you by updating your preferences or contacting us directly.
Cookies and Tracking Technologies
We engage service providers to provide analytics services (e.g., Google Analytics), to serve advertisements, and to perform related services. These service providers may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Website, such as your IP address, web browser information, pages viewed, time spent on pages, links clicked, language, general location data, and conversion information.
Destination Osoyoos uses cookies to track activities on the Website to help us identify what tourism-related products and services consumers are interested in, so that we may continually work towards providing useful and relevant content, and to provide a more personalized experience. It is possible to change the settings on a web browser to deny cookies or to warn when cookies will be deposited.
We may allow our service providers to place cookies on your devices and collect the IP address of your devices, which provides our service providers with your general location data. Our service providers may use this data to serve you with our advertisements, on the Website or elsewhere online.
All Website visitors are presented with the option to view cookie settings within a Cookie Preference Centre to manage your consent preferences for all types of cookies we use on the Website. With the exception of Strictly Necessary Cookies, all other types of cookies may be turned 'on' or 'off' by you.
Do Not Track signals: Our Website responds to "Do Not Track" browser signals through our cookie consent management platform (CookieYes).
Consequences of refusing consent: We require your consent to collect certain information in order to provide our services to you seamlessly. Refusing consent may have consequences, including limited access to our services and reduced features on the Website.
Contests
Destination Osoyoos occasionally runs contests on our Website, which our online visitors can choose to participate in at their discretion. We use online contest entry forms to collect personal information deemed necessary for your participation in a contest. When you provide us with your personal information to enter a contest, we retain and use it for the purposes of managing the contest. While certain information is mandatory for participation, other information is optional. Contest entry forms differentiate between the two so that you are aware of what information is needed, and what information you need not provide in order to participate.
As part of the contest entry process, we may provide an opportunity for you to give Destination Osoyoos permission to contact you in the future. Giving your permission for future contact is completely optional and does not impact your ability to participate in a contest, or your chances of winning.
Third-Party Service Providers
Destination Osoyoos may transfer personal information to third parties for processing or to provide services. We share your personal information with third-party service providers who perform some functionality within the Website on our behalf, such as customer service, hosting, data storage and processing, advertising, and research and analytics. We also share your information with third-party service providers who provide products and services that we use to operate our business, such as email services, marketing campaigns, advertising, newsletters, surveys, and contests.
We require that service providers maintain the confidentiality of your personal information and keep your personal information secure. We also require that they only use your personal information for the limited purposes for which it is provided.
We do not sell your personal information to third parties.
Location of Data
Personal information may be processed in any country where we engage third-party service providers to fulfil the purpose for which we collected the personal information, which is currently Canada and the United States. As a result, your personal information may be transferred to countries outside your country of residence, which may have different data protection rules than in your country. While such information is outside of your country, it is subject to the laws of the country in which it is located.
Links to Other Websites
The Destination Osoyoos website includes links to external websites that offer information on tourism-related products and services. These sites may be operated by other organizations, non-profit organizations, or private businesses. Destination Osoyoos is not responsible for the content and privacy practices of external websites. We encourage users to review the privacy policy for each external site before submitting any personal information.
Your Rights
You have a number of rights concerning your personal information. You may make a written request to access, correct, or delete any personal information about you that we have collected, used, or disclosed, and we will provide you with any such personal information to the extent required by law. You may also challenge the accuracy or completeness of your personal information in our records. If you successfully demonstrate that your personal information in our records is inaccurate or incomplete, we will amend the personal information as required.
You may also withdraw your consent to the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions and the provision of reasonable notice to Destination Osoyoos. If you withdraw your consent, you may be unable to access some of Destination Osoyoos's products or services.
Submitting a Request or Complaint
An individual wishing to submit a request or a complaint relating to our collection, storage, use, or disclosure of that individual's personal information may submit it in writing to our Privacy Officer (contact information below). We will endeavour to respond to the applicant within 30 days of receipt of the request.
You also have the right to lodge a complaint with the Office of the Information and Privacy Commissioner for British Columbia.
How We Protect Your Information
Destination Osoyoos has implemented appropriate security safeguards to protect personal information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification. The methods of protection employed by Destination Osoyoos include physical measures such as restricted access to offices, organizational measures such as limiting access on a "need to know" basis, and technological measures such as the use of passwords and encryption.
The personal information submitted is secure once it reaches the Destination Osoyoos server. In transit between a computer and the server, however, it may not be secure. Therefore, we cannot guarantee that information will not be disclosed in ways not otherwise described in this policy.
How Long We Keep Your Information
We keep personal information for the length of time necessary to fulfill the purpose(s) for which it was collected. We will destroy documents containing personal information or remove how the personal information may be associated with a particular individual when the purpose for which the personal information was collected is no longer served by its retention and the retention is no longer required for legal or business purposes.
Changes to This Policy
This privacy policy is current as of the "last updated" date which appears at the top of this page. Destination Osoyoos may, from time to time, review and revise its privacy practices and our website privacy policy. When changes are made to this privacy policy they will become immediately effective when published in a revised privacy policy posted on our website.
Contact Us
Destination Osoyoos is responsible for all personal information under its control. The Destination Osoyoos Privacy Officer is accountable for compliance with the principles described in this Policy, and may be contacted at:
Privacy Officer
Destination Osoyoos
Email: visit@destinationosoyoos.com